For nearly 15 years, Crystal Wright has worked in public relations in Washington, DC dealing with all aspects of communications from being a reporter to devising media strategies for high profile clients such as The Library of Congress National Book Festival with Laura Bush, AARP and the United States Mint. Having worked for network news organizations, a global public relations agency, a corporation and a large trade association, she possesses the unique ability to craft strategies that exceed communications objectives. Her instincts as a former reporter enable her to effectively counsel executives in times of crisis or celebration.
Some of the organizations she has worked with include: the Library of Congress, First Lady Laura Bush, AARP, the National Association of Chain Drug Stores (NACDS), White House Office of National Drug Control Policy’s Youth Anti-Drug Media Campaign, Intralot USA, and the Network Branded Prepaid Card Association (NBPCA). Other clients include: Hudson & Marshall of Texas Inc, The Association of Community Pharmacists Congressional Network (ACPCN), National Association of Independent Medical Equipment Suppliers (NAIMES) DBT Development, Willco Residential, National Capital Revitalization Corporation (NCRC), Washington, DC Economic Partnership, and Roadside Development.
Wright is the principal owner of the Baker Wright Group, LLC, a full service public relations firm, specializing in communications counseling, media relations, message development, media training and crisis communications. The firm’s approach is straight forward counseling: an unvarnished approach to public relations.
Her extensive contacts in healthcare, consumer and business media allow her to place a story on virtually any subject matter for almost any client. Crystal possesses over eight years experience in the healthcare industry. For over three years, she created and headed up the corporate communications department for Leiner Health Products, a $700 million privately held company, manufacturing store brand over- the- counter drugs and nutritional supplements.
Prior to working for Leiner Health Products, Crystal served as Vice President of Media Relations for the National Association of Chain Drug Stores spearheading the association’s aggressive media outreach around policy issues affecting community pharmacy such as Medicaid and the Medicare drug benefit. Presently, Crystal is a principal of the Baker Wright Group, LLC, working with a broad range of clients, across various industries including, financial services, healthcare, education, and real estate. She earned a Bachelor of Arts in English from Georgetown University and holds a Masters of Fine Arts in Theatre from Virginia Commonwealth University.